For the Chief Operating Officer

Your support org is a black box.
We open it.

You're accountable for operational efficiency across the business — but support and retention are functions you can't see into without micromanaging. BASETRACKS gives you strategic visibility without stepping on your CCO's toes.

Book a Retention Intelligence Audit

You know the feeling.
Surprises that shouldn't be surprises.

"We lost Acme Corp? Since when were they at risk?"

Your biggest churn last quarter came from an account that was never flagged. Support had signals for months — escalations, frustrated tickets, declining engagement. But that intelligence never surfaced to you.

You found out when Finance reported the revenue miss.

"What's actually happening in support?"

You get a monthly report with ticket volume and response times. Vanity metrics. You don't know which accounts are struggling, what product issues are systemic, or where CS capacity is actually going.

You're flying blind on a function that directly impacts retention.

"Why does support keep asking for headcount?"

Every quarter it's the same request. More agents. More budget. But you can't evaluate the ROI because you can't see the connection between support capacity and retention outcomes.

You approve based on gut feel, not data.

"Are we actually improving?"

Support says they're doing great. Churn says otherwise. You don't have the instrumentation to know who's right — or where the disconnect is happening.

Accountability without visibility is just frustration.

What Changes

Operational intelligence for the function
you can't afford to ignore.

BASETRACKS gives you the visibility you need without the overhead of building it yourself — or the politics of auditing your own team.

See retention risk before it hits revenue

We identify at-risk accounts <30 days before churn — giving you time to intervene strategically, not reactively.

Understand what's actually happening

4D analysis across sentiment, behavior, content, and context — synthesized into intelligence you can act on.

Evaluate investment requests with data

When support asks for budget, you'll know exactly what the retention ROI looks like — because we've quantified it.

Brief your board with confidence

Retention is a board-level metric. We give you the intelligence to speak to it with specificity, not generalities.

Your support org is a black box.We open it.

You know the feeling.Surprises that shouldn't be surprises.