For the Chief Customer Officer

Stop explaining churn.
Start preventing it.

You own retention — but you're spending more time in damage control than strategic planning. BASETRACKS gives you the intelligence to see risk before it becomes a board conversation. From damage control to strategic gameplan.

Book a Retention Intelligence Audit

Your team works hard.
But you're always one step behind.

"Why didn't we see this coming?"

Another enterprise account just cancelled. Your CSM had them marked as "green" last month. Now you're in damage control — explaining to the CEO what happened and why it won't happen again.

The signals were there. Nobody connected them.

"Which accounts actually need attention?"

Your team is stretched. Everyone's busy, but you're not sure they're focused on the right accounts. Health scores say one thing. Your gut says another. You don't have time to audit every customer.

You're allocating resources based on incomplete information.

"What's driving churn — really?"

Is it the product? Onboarding? Support? Pricing? You have theories, but no definitive data. Every QBR becomes a guessing game about root causes.

You're treating symptoms, not causes.

"How do I prove we need more investment?"

You know your team needs more resources. But Finance wants ROI projections and the CEO wants retention improvement first. You're stuck in a chicken-and-egg argument.

You need data to get resources. You need resources to get data.

What Changes

See risk before it surfaces.
Act before it escalates.

BASETRACKS gives you the intelligence to forecast retention — and the ammunition to prove your case to leadership.

See risk with <30 days notice

Know which accounts are trending toward churn before they signal intent to leave. Time enough to intervene strategically.

Focus your team on what matters

Prioritized lists of at-risk accounts with specific risk factors. Your CSMs know exactly where to spend their time.

Identify root causes with data

Pattern analysis across all your customers reveals what's actually driving churn — not theories, not guesses, evidence.

Make the case for investment

Quantified revenue at risk and specific intervention opportunities. The business case for resources writes itself.

Stop explaining churn.Start preventing it.

Your team works hard.But you're always one step behind.